Death or glory

I am not a fan of the use of getting 'it' (or not as the case may be). I find it too simplistic and exclusive. It's like you're in the club or you're out. Trouble is, I have yet to come across a better way to describe those that understand the new web, web 2.0, social web or whatever you want to call it. So I use it, I'm in the club, I get it - hell I might even start putting stickers on my Mac Book to prove just how much I get it. Get it?

Someone help me with this though. How can you tell whether someone really does get it without insulting them? I ask because almost every week I find myself answering enquiries from organisations that are about to invest in a new website. Not wanting to pass up an opportunity I agree to meet and we discuss what they have in mind. Quite soon, in at least 50% of cases, it's clear that they don't get and that the journey to understanding is still a long one in front of them.

The dilemma of course is whether to take the assignment and deliver what they want, or walk away leaving good advice that they wise up and catch up before blowing the budget on an inferior solution that will clearly need to be replaced within 18 months?

If we are to accelerate the pace at which the internet becomes the usable, accessible, social & business medium that we want, then clearly we should only produce the work that fits this vision. But walking away from big client with decent budget is not easy, even if the only way out is via the moral high ground. Tough one.