A friend and respected thinker in the field, informed me over lunch recently that a client is struggling with social media. His client, a subscription based membership organisation with it's own network of several thousand paying customers, is scratching it's head about a Facebook group made up of it's staff, members, partners, suppliers, students, would be members and competitors.
This group, that sits outside the firewall and therefor any form of control is, by nature, self regulating, informal, human and, above all, FAST.
How long will it be before the people in this new network, that are also members of the client, ask ' why am I paying the subscription to company x when I can get everything I need in here?'
This is another wake up call for the outmoded. Better get their heads together and re-invent.
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