I know I'm not not alone in taking a degree of pleasure watching the ad industry poo its pants over what to do about online. How come this wasn't forecast? They are even bleating about free pitching now which, correct me if I'm wrong, was their creation in the first place.
Anyway, for a glimpse inside the dinosaur check out this very funny film when you have 12 mins to spare.
Tuesday, 24 April 2007
Tuesday, 17 April 2007
Things that CEOs should know
I know that this really isn't a place for wingeing and whining. That's not the intention here. It is, however, fair game to highlight when business lets you down in a big way, in order that they might improve in future. It's a learning thing, a feedback loop that CEOs would do well to take note of.
True life tales will follow.
True life tales will follow.
It
We have been talking and thinking a lot about how the communications business is changing. Or rather, how new communication opportunities are forcing change on the pillars of our world. The more we think, the more obvious the changing landscape seems to be, and, because so often we work with organisations in a state of flux, how much we have known implicitly for a long time.
The newest member of our development team describes it as 'getting it' or is it, getting 'it'? Whatever it is it's certainly put us in store for a roller coaster ride as we engage in a new conversation with each other and with our clients.
And it truly is a conversation. This is the defining realisation of our era - the emerging understanding that business, education, relationships and all manner of dispersed networks are part of a conversation that is taking place online now, and forever. New products, new communities, new solutions to age old problems, collaborative teaching, learning and research. The crumbling from within of giant brands and oncoming obsolescence of the PR industry. The fact that I'm writing this blog for christ's sake. All this, and more, changes everything now and forever. If I sound evangelical it's because I probably am, a bit.
And yes, there is a degree of playing catch up, for me and especially the organisations I work with. I have reached the first of many summits and the view from here is, at times, too much to take in at once. And I am hugely grateful to big thinkers out there in the blogosphere, others holed up in various enterprises around the world and even some who reside much closer to home in my business and my network.
I am not going to make predictions here in this first post but look forward to looking back from a better world sometime soon.
The newest member of our development team describes it as 'getting it' or is it, getting 'it'? Whatever it is it's certainly put us in store for a roller coaster ride as we engage in a new conversation with each other and with our clients.
And it truly is a conversation. This is the defining realisation of our era - the emerging understanding that business, education, relationships and all manner of dispersed networks are part of a conversation that is taking place online now, and forever. New products, new communities, new solutions to age old problems, collaborative teaching, learning and research. The crumbling from within of giant brands and oncoming obsolescence of the PR industry. The fact that I'm writing this blog for christ's sake. All this, and more, changes everything now and forever. If I sound evangelical it's because I probably am, a bit.
And yes, there is a degree of playing catch up, for me and especially the organisations I work with. I have reached the first of many summits and the view from here is, at times, too much to take in at once. And I am hugely grateful to big thinkers out there in the blogosphere, others holed up in various enterprises around the world and even some who reside much closer to home in my business and my network.
I am not going to make predictions here in this first post but look forward to looking back from a better world sometime soon.
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